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"Businesses that don’t change won’t survive. Businesses that adapt to change may survive but they won’t win. Businesses that lead change will THRIVE and WIN." 

- Deb Henretta, Group President of Global Beauty Care, Procter  & Gamble. WWD, Spring 2013

 

Welcome to Lightbeam Communications

Our 360° Consumer Look-Listen-Learn Platform incorporates relevant global social and cultural consumer trends that keep one foot rooted in brand equity and heritage, but use the other to strategically leap forward into the future to help advance your brand's competitive edge. When you want a nimble, innovative qualitative research firm to help your brands explore white spaces, uncover new insights, identify new markets and find opportunity gaps… call or email us. 

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WHO WE ARE

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Roben Allong, CEO, is a market research consultant with over two decades of marketing, consumer trend analyst and moderating experience. An innovative strategist, she specializes in exploratory research. High profile clients and agencies relying on her research expertise have included MTV Networks, Nestle-Purina, COTY Beauty Inc., Red Cross, Levis, AFG and Uniworld Group among others. Dubbed by fellow researchers, as “the Oprah” of the focus room, her empathetic curiosity about consumers makes for energetic, revealing focus groups, and insightful analysis. Roben is co-chair of the New York Metro Chapter of the QRCA (Qualitative Researchers Association) and regularly presents research findings on emerging consumer trends at several distinguished organizations such as the annual Global Health and Beauty Expo, Fashion Institute of Technology and Columbia University.

Follow Roben’s trend forecasting on Instagram and Twitter @trendiwendii.

 

Client referrals available upon request.

 

 

 

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