Case Studies: Media
Cable Television Network
Mission: Help a cable television network optimize bundled subscriptions to better attract and engage gamers and Generation Z.
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Content Streamer
Mission: Help a major content streamer to gain a better understanding of engagement with Black consumers to align brand positioning and increase viewership.
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Digital Platforms
Mission: Help an international media company to better understand Black and Latinx users’ and influencers’ consumer journey in order to create more engaging content.
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Social Media Platform
Mission: Help a major social media platform gain greater understanding of its active users, as well as, how to engage and retain them and attract new users.
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Case Studies: Healthcare
Urban Healthcare Communications
Mission: Help one of the world’s largest cities explore its residents’ healthcare needs, as well as the usability of current disease reporting systems among healthcare professionals.
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Cannabis and CBD Brand
Mission: Help inform marketing teams on innovations for product development and path to purchase strategies in the wellness space.
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Case Studies: Beauty
Global Beauty Brand
Mission: Help a Fortune 500 beauty brand gain a deeper understanding of Black and Latinx women, their beauty routines, hacks, and customer journey to better inform product innovation and marketing strategy development.
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Case Studies: Automotive
Global Automotive Company
Mission: Help a global automotive brand better understand needs, impacts of social, cultural and lifestyle shifts among Black consumers to create more targeted communications strategy.
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Case Studies: Alcoholic Beverages
Spirits Brand
Mission: Help inform and keep up to date brand insights and marketing teams on emerging consumer trends and needs, for product innovation and marketing communications strategy development.
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Case Studies: Pet Food
Global Pet Food Brand
Mission: Help a global pet food brand better understand how pet owner food choices and nutrition contribute to a healthy life for their pets.
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Case Studies: Energy
International Energy Company
Mission: Help an international energy company understand underlying consumer emotions and path to purchase motivations.