What We Do

Our cultural specialists provide brands with consumer codes: current, relevant and actionable information on an increasingly diverse set of consumers. Their lifestyles, socioeconomic and environmental contexts, as well as the microcultural nuances of their lives are “codes” that define how micro-segments behave.

Traditions, hopes, dreams, activities, social networks, cultural trends are some of the factors that influence their decision making.

We use a 3-D psychographic approach with leading edge qualitative methodologies to reveal the subtle differences of micro-cultures. Our cultural insights expertise helps brands make grounded business decisions to grow more sustainably and profitably.