Presentations

Logit Influencer Series
Elevating Insights through Storytelling, Dashboarding and Data Visualization

This discussion among four industry leaders delves into the future of insights and how market research companies can elevate insights through storytelling, dashboarding and data visualization.

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Beautysourcing.com
Futureproofing Your Beauty Business

Cecilia Wun of Beauty Sourcing interviews Roben Allong of Lightbeam Communications on how to better connect emerging consumer trends to seize market.

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Greenbook
Microculturalism Is Reshaping the Consumer Battleground

Today’s marketer can’t just target a segment based on superficial data. Roben Allong explains why microculturalism is the secret weapon you need to understand changing consumer behaviors and achieve business objectives. In this video she examines the roles cultural insights and microculturalism play in marketing helps marketers and marketing researchers better understand consumer fragmentation to increase brand communication cultural accuracy, engagement and motivation power.

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