Who We Are

Lightbeam specializes in the application of cultural and microcultural insights to business decision making: marketing and advertising, consumer trend analysis, new product development and the consumer experience.

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The agency is led by Roben Allong, a thought leader and veteran researcher, skilled in the art and science of conducting inclusive research. She is currently President of the QRCA (Qualitative Research Consultants Association) and a frequent, respected contributor to industry publications and conferences.